The change we are witnessing with Trade Shows was evolving before the pandemic, but Covid-19 has catapulted the new digital route to market.
Over the years, there has been a significant impact to our trade shows, not only in the number of suppliers exhibiting but also in attendees, those who attended I’m sure would agree that floor space of exhibitors was drastically shrinking. Justifying the expense of loss of working days and travelling for retailers to get to see the lastest ranges and products was simply not enough for many and then bang Covid-19 halted all face to face selling.
So what now? Previously, retailers used trade shows as the opportunity to find new brands, ranges and service providers; it was the chance to interact, learn the latest news and find promotions by walking the aisles for days looking for the wow to stand out. But how can this be done if exhibitions are cancelled? TJA Connect offers suppliers and service providers the opportunity to become digitally engaged with decision-makers. Businesses can advertise and list on the business directory, products and service announcements and promotions can be advertised and announced to members.
TJA Connect is the new digital low-cost route to market for suppliers to meets buyers online tjaconnect.com
Imagine a trade show with no costs for transportation, shipping, hotels, hospitality, or stands, and just a minimal cost for exhibit space. That’s a virtual trade show.
Research Online, Buy Offline is at the heart of the all TJA-Connect services. We provide the tools to help buyers and sellers engage online and then meet offline.
With lower costs involved gives rise to new companies finding a route to market which will help independents be independent whilst find new products ranges and launches from the existing supply chain of suppliers that hold the trade together.
The Future Is Green
Compared to traditional trade shows, virtual trade shows are “greener.” Lowering environmental impact is an increasingly important goal for many companies.
Follow That Lead!
Trade shows often generate exciting leads. Statistically and unfortunately, 80% of those leads are never followed up – a statistic bound to discourage the most enthusiastic marketing professional. With TJA-Connects virtual trade show gives you some extra tools that allows you to keep in constant touch, all exhibitor are created their own ‘Group’ and forum to invite existing and prospects to join thus providing a simple route and direct route to market.