Part of the ‘The Virtual Show Must Go On’ article
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In-real-life trade fairs may be mothballed for a while, but that doesn’t mean that hooking-up with friends, colleagues and customers old and new is out the window. 7
On 28th October the digital doors will be opening on the soft launch of The Jewellery App Connect’s inaugural Virtual Trade Show – ahead of the official launch in February 2021. Here’s a taster of products and services visitors can expect to discover along the aisles.
Neil Oakford of Zest was prompted to come on board the show to support the idea and help try and get it off the ground. “It’s a great innovative idea for the industry to connect with each other, especially in light of the cancellation of the various UK and global trade shows,” he says. He’s hoping to connect with the trade as a while – any retailer or manufacturer that requires a cost-effective marketing and design service.
Zest provides design solutions across the total marketing mix that are “on brief, on time and on budget”. Its comprehensive range of marketing services covers everything from strategic planning, advertising, product catalogues and digital media, through to PR, sales promotions and exhibition management.
“We have great experience of the jewellery industry having worked in it for the past 20 years providing marketing support for the NAJ (formerly The N.A.G. ) which included publishing the members magazine ‘The Jeweller’ from 2001 until 2017. We currently enjoy a long-standing relationship with Gem-A, designing and producing their two trade magazines – ‘Gems& Jewellery’ and the ‘Journal of Gemmology’. We also provide a creative service to both ‘Tankel Diamonds’ and ‘VM&Events’, designing brochures and advertisements as part of their marketing support.
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