Just three weeks in from its launch and the joint Covid-19 trade initiative #supportthejewellery trade is gaining attention from all trade sectors, from individual jewellers to larger companies. Thanks go to the likes of: Gerald Ratner, the BBC’s The Apprentice candidate Charles Burns, John Henn of TA Henn, Gary Wroe of Hockley Mint, the Womens Jewellery Network, Primasure Insurance, Nineteen48, Guild Valuation Service, JewelMaster stock management, Dax Humberstone of Antwerp Diamonds and Stonehawk… to name but a few.

The supporters have agreed to help build trade awareness by sharing the news about the service, either direct with their client base and/or by sharing on social media. More supporters are needed to spread the word – join them at www.tjaconnect.com/supporters

The initiative is aimed at supporting suppliers: keeping the free business listing which was due to end in March and giving the retailers one central service to find not just a new supplier, read about and review suppliers and products, but also check out what deals might be available.

The technical service behind #supportthejewellerytrade is provided by TJA-Connect, which is looking at how other online services can help both suppliers and retailers in the post Covid-19 world, while embracing digital services.

The free service was about to end as the site had grown to 400 suppliers in just three months with many more to activate but following a meeting with Ben Poulsom, founder of The Society of British Jewellers, the decision was made to keep the free service in light of this serious economic situation and extend the feature to list discounts and deals. Suppliers and retailers will need support finding each other more so in the coming months than every before.

“What is also exciting is the added value services that will follow in the next few weeks – all designed to connect sellers and buyers not just online but offline too,” says Daren Daniels co-founder of TJA-Connect. “Help us to help you and your fellow jewellers by joining our trade initiative,” he continues.

To list your business, as well as your discounts/deals/promotions, visit: www.tjaconnect.com or email: [email protected] These will be shared through the trade and via The Society of British Jewellers and TJA-Connect network.
The Society of British Jewellers: www.thesocietyofbritishjewellers.com or email: [email protected]