TJA-Connect expands service with an early soft launch of its new virtual trade show to help suppliers and retailers for Christmas, and your first stand is free.

The Jewellery App-Connect (TJA-Connect) connects jewellery suppliers and service providers with retailer buyers via its dynamic business-to-business online directory and is adding a virtual trade show to its directory 4 months ahead of schedule to give the trade a help in hand, virtually… Christmas is coming fast.

‘Virtual’ is for sure the new networking ground for all businesses, it’s become a necessity and will change how we do business from now on. ‘Virtual’ is not a compromise – it’s the answer; whatever the future is for you just now, virtual is the perfect solution. It is the route to market for suppliers to keep promoting and marketing their business and for retailers in turn to reach their market.

However we find ourselves in this new realm of business reality, the show must go on. We all should try and become comfortable with new processes of doing business – virtual and digital services can bring many benefits: lower costs, saving time, efficiency and simplicity but most of all… you can view at leisure, which will be important when you consider retail businesses have less time and fewer staff.

Daren Daniels, TJA-Connect co-founder says: ‘We’ve been talking about the need for the trade to become digitally enabled for a number of years now and how this can free up the industry in terms of sourcing suppliers and buying new products. TJA-Connects brings together the benefit of both virtual and physical business needs. It’s an online digital directory for jewellery buyers and retailers to connect to suppliers, new and old.’ Daniels continues: ‘TJA-Connect launched in January 2020 to deliver a low-cost route to market for suppliers and putting ROBO (research online, buy offline) at the head of the vision to make sure it meets the need of the retail buyers – they still need to meet, touch, feel and negotiate one-to-one; the virtual trade show is an extension of the directory and puts buyers and suppliers in direct contact.’

With the Covid-19 pandemic hitting all trades, the future B2B buying process needs a new approach now; it has brought the future into today. The question is: ‘are we all quick enough to respond correctly the first time?’

As a natural progression TJA-Connect is giving suppliers a free virtual stand and an amazing opportunity to connect with retailers in a soft launch Virtual Trade Show, which follows the same vision with ROBO at the forefront and being a low-cost route to market. Michelle Daniels adds ‘Space is limited in each aisle so its a first come bases and not just for UK suppliers, we are seeking suppliers from all over the world.’

To claim your free virtual stand or pre-register to visit, go to the TJA-Connect website www.tjaconnect.com and register.

As with the directory, it’s more than it might initially appear. The platform will be more than live presentations – just like a physical show, the virtual event will have aisles that retailers can peruse down finding suppliers to visit. Each supplier will be displaying dynamic business and product profiles.

In addition, TJA-Connect offers suppliers a unique online experience with augmented reality and virtual try-on so retailers can get a real feel for the jewellery on offer. There is also built-in networking, supplier favourite lists, messaging, forums and networking groups for each supplier so news and promotions can be shared to their own group or all registered visitors whether they are new or previous visitors.

The soft launch and first show will take place mid-October and will include suppliers from all sectors, with some focus on digital services to help retailers in the months ahead when the retail trade is hit by the consumer trend of ‘Virtually… Christmas’

The platform not only gives UK suppliers an opportunity to connect to potential buyers in other countries, but also gives the retail buyers a way to meet suppliers, brands and services from outside the UK. Claim your free virtual stand before they all go.

For the retailer, a virtual show will enable them to keep abreast of their existing supplier base and also new suppliers. It is vital for the oncoming season and year that everyone keeps connected – whilst physical meetings are not possible, TJA-Connect services are here to keep the trade moving forward.

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