TJA-Connect start live testing of Augmented Reality

The Jewellery App-Connect (TJA-Connect) has become the first B2B jewellery marketplace to role out Augmented Reality in its fast-growing supplier business directory and wholesale e-commerce site.

Augmented reality, often abbreviated to AR, refers to a simple combination of real and virtual worlds. It’s where technology ‘augments’ an image of a jewellery piece over a real person, which is then captured on video or camera so it appears that the person is wearing it.

“AR is such an exciting area of technology for the trade and our business services, but providing a direct route to market for suppliers and retailers to find each other is only part of the solution. We have to provide a way for buyers to connect with both the seller and the product and AR is perfect for this,” says Daren Daniels co-founder of TJA-Connect.

In a recent major update, the site has removed the need to buy online to bring ROBO (research online, buy offline) at the heart of its vision in order to meet the needs of the trade to touch and feel products as well as getting to know the person and company they are buying from.

Technology is driving a change in the buying process from supplier to retailer and AR adds to the experience for potential buyers and will encourage dialogue and increase sales. According to Forrester Research, B2B ecommerce will drive $1.8 trillion in revenue by 2023. Given this, together with over 50% of the world’s e-commerce transactions taking place on marketplaces like TJA-Connect, maybe it’s time to start thinking about how retail jewellery and buyers are going to find you, the supplier, rather than how you are going to get yourself in front of them.

This kind of technology opens up many new ways of engagement in B2B, as well as reducing the cost of samples for manufacturers and suppliers, by using AR to present new product ranges. It gives agents a way to reduce the range they carry and show when visiting a retail store, as well as further encouraging online transactions whilst viewing these new sample ranges, which also offers other efficiencies and in turn reducing the impact on the environment.

It’s a very exciting time for the jewellery trade and technology; part of the future is here now. With other developments in the pipeline, TJA-Connect is looking forward to supporting retailers buy and import direct with previously unseen efficiencies and resources.

If you’re a supplier and want to know more and start using TJA-Connect services using AR go to www.tjaconnect.com

Related Posts

Established in 1953 in Birmingham’s Jewellery quarter, we value great design and are advocates for responsible mining and manufacturing. We create classic, elegant wedding and engagement rings, and provide an efficient and fast friendly service.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on whatsapp
Share on print

Hockley Mint Ltd

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Large Selection

Tempor incididunt ut labore et dolore

Our journey
Phoenix Design Group was created in August 2013 with an aim to fulfill a need in the marketplace as a manufacturing and export company based out of Bangkok, Thailand. Our vision is to be able to carry out all supply chain requirements from start to finish. A 100% complete service.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on whatsapp
Share on print

Phoenix Design Group

New Collection

Loose Lips Sink Ships Tattoo Inspired Jewellery

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

Welcome to Planet Gold

Planet Gold Ltd is a manufacturer of 9ct Gold and Silver Earrings, Pendants, Rings, Lockets and Nose Studs. We specialise in the production of lightweight commercial lines, supplying primarily trade wholesalers and retail chains both here in the U.K and exporting to Eire, South Africa, Australia, New Zealand and Japan.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on whatsapp
Share on print

Planet Gold

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

Visionary and Commercial

We look to partner and work with like-minded individuals and businesses who have energy, passion, drive, love for the industry, enthusiasm and an eye for detail and opportunity in the market.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on whatsapp
Share on print

Mesmeric Distribution Ltd

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

A rapidly growing brand specialising in natural stones for wellbeing.

Modern contemporary jewellery designs married with traditions far eastern beliefs, the brand has successfully bought a collection of jewellery to the industry introducing a new concept of wellbeing through the use of natural raw stones.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on whatsapp
Share on print

Shree Jewellery

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Press release

New product range launched