Buyers will still want more personalised service
The relationship between the B2B company and customer has always been a bit more personal in nature especially within the jewellery trade, an online platform doesn’t need to or want to change this, ROBO is about doing research online and marketplaces are about bringing all buyers and sellers into one place to make it easier and transparent to find each other and information whilst giving the widest possible choice.
It’s worth considering that 50-70% B2B consumers typically reach out to vendors after researching online, means consumers might not be getting the truly personalised service they really want.
After all, if a provider doesn’t know a prospect is even interested in the first place, how can they personalise the service they provide?
Buyers want authenticity
Along with a desire for personalised service, modern B2B consumers want authenticity.
That is, today’s B2B consumers want to know that the companies they do business with actually care about providing top-notch service to them and helping them achieve their goals so its not enough to just have products, suppliers should be thinking about how they can help the retailer sell more, artwork, social media content or even promotions are key to a better relationship.
ROBO and the importance of trade shows and agents
The Jewellery App-Connect isn’t just about online research, with the need for personalised service and authenticity an online platform can only solve part of the sales process, agents will become even more important to both the supplier and retailer. B2B buyers who reach out after researching online are likely want to have contact with someone of visit a trade show, to see samples before committing to any purchases.
Daren Daniels and Michelle Daniels, CO-Founders of TJA-Connect ‘Touch and feel isn’t dead, the start of the buying process is evolving and we could see a new role develop for agents in the coming years as The Jewellery App-Connect opens up the global B2B market to all who embrace it.’
Whether you are a retailer, supplier, service provider, wholesaler or work within the trade use TJA-Connect as a tool for researching online.