The Jewellery App (TJA) releases a major upgrade for its 900 members and a new service to the whole trade, TJA-Connect is an online trade only business directory to connect suppliers and retailers online at www.tjaconnect.com.

This new members platform is all about giving suppliers a cost-effective way to promote themselves and be found by retailers.

The free business listing gives all suppliers or service providers a way to get listed and be found by a simple online search, this challenges the current status quo with trade shows and magazines where the high costs stop businesses getting exposure and retailers finding new suppliers or services. Things have changed but trade shows are as important than every.

‘We set out to connect the trade with our B2B e-commerce platform, this new service opens our services to everyone’ says Daren Daniels, CO-Founder of TJA-Connect, he continues ‘We want to give the trade a new set of tools and resources that makes it simple, cost-effective and immediate to find companies, services, products and information. TJA-Connect is the next phase after the B2B e-commerce site and brings us closer to our mission as it brings all we’ve been working on together’.

TJA-Connect is setup up to be a global platform which will drive a more dynamic industry with its, information, reviews, and ratings. Jewellers are always looking for assurance before buying but sometimes those assurances aren’t available within their network so the decision is an uninformed one. TJA-Connect removes this issue as members can add their feedback on suppliers and products for others to review during the buying decision process.

A connected industry brings many benefits for both supplier and retailer, the obvious ones is cost-saving, time-saving and choice, it also helps the trade be more responsible by giving ethical suppliers a way to be found by retail jewellers.

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