3 Major Advantages of Running Your Business Using An Online B2B Jewellery Trade Platform
In today’s world of technological progress and fast-paced communication, nearly every industry is keen to adapt to the digital infrastructure and the jewellery trade is no exception. eCommerce has indefinitely bent the rules on how trading is done and proven – time and time again – that traditional ways of doing business can be bypassed. This new wave is bringing many benefits for B2B and a positive change to remove or reduce costs, hence improving buying power and margins.
In this article, we will outline 3 major pros jewellery suppliers, retailers, wholesalers and even equipment manufacturers can benefit from operating via the power of the internet. If you are one of the aforementioned, this blog is for you!
1: The fastest and most affordable route to advertise in the jewellery industry
Let’s face it. Service providers and jewellery suppliers often struggle to see the light at the end of the tunnel as they are trying to break into this business. Aside from swimming with the big sharks, the cost to have some sort of exposure can cost an arm and three legs. Trade shows can cost many £1000’s, a full-page in a magazine can go up to £5,600 and that’s not even a prime position. For the independent designer-makers starting at the bottom, such expense can be considered a serious one. This is why talented newcomers opt for alternative solutions such as social media marketing with campaigns aiming their target clientele.
The cost for the latter would be a fraction of the price with a much higher reach when compared to publishing in a hard copy. Not to mention millennials and this new generation of young consumers who practically only use their smartphones to find, buy and show off their new pieces, hence creating a ripple effect among others. For example, with our Free Jewellery Business Listing Service on The Jewellery App-Connect, a retailer can search for a new supplier within minutes. Not to mention all other branches connected to this prosperous tree known as the jewellery trade!
2: Direct access to a B2B directory connecting retailers, suppliers & wholesalers
People who are feet deep in this industry all want the same things; simplicity, flexibility and leverage to find or be found by potential clients or partners sharing their business growth together. Such practice can become a threat to those companies which have ridden the monopoly train for too long, making way for those equally offering quality products and services (if not better).
A B2B platform will put you in contact with the exact resource you are looking for your business 365 days a year. This way, for instance, suppliers can spare the cost of a trade show and pour that money in a more important area in their business structure. Imagine the level of time one can save by simply navigating a web browser or mobile while on-the-go. Better yet, you can promote offers, deals, discount to members with a few simple clicks. The online jewellery marketplace is growing by the minute and so is its demand-supply ratio. Don’t get left behind!
3: Trading transparently and building trust with the help of reviews or social proof
Just like customers, business people want to establish trust quickly without having to go through a maze while doing so. Building credibility in the jewellery world is everything and it is no different online. Retailers can have the upper hand while seeking for a new supplier online by simply reading reviews from other businesses who’ve dealt with them prior. Even better, if one platform permits so, they can look at their overall rating or even read testimonials from actual partners in order to ease their decision-making process.
Think of it like shopping on eBay or Amazon. If you’re on a seller’s page and notice they have an average rating with a couple of bad reviews and find another seller who’s rating is astronomically higher, which one would you pick? Same goes for all professionals in the jewellery industry. It is much harder to erase a bad review about your business online than a customer complaint communicated via a phone call to a manager in a jewellery store.
All things considered, we could have listed other notable advantages of operating through an online B2B platform and finding your next business partner but we prefer to show them to you! This is the best time to jump-start with The Jewellery App-Connect (TJA Connect) and list your business or post your own ad for FREE! Take part of a unique ecosystem which gives both retailers and suppliers a complete win-win scenario.
My big thanks to Haig for writing this for us and constantly pushing us to refine our thinking. Its been refreshing to work with someone so motivated and easy to talk through ideas and delivers such clarity without too much direction.
Haig is a freelance copywriter/blogger specializing in the jewellery industry. He is also a voice-over talent for advertisers. His passions are organic search engine optimization and indie music. Follow him via his website and LinkedIn profile.